It’s 11pm – do you know where your pants are? ~ Brock Kenzler

  1. What we do
  2. Our process
  3. Digital strategy

Google is the shop front of your business.

And Twitter is the customer service desk. Digital is now the most important channel for your marketing campaign.

Your customers think digitally and so you need to think digitally. And “digital” doesn’t mean having a website and buying Google Adwords. It means having a comprehensive digital strategy that drives real results.

The art of digital strategy involves getting the right balance of business, community and technology. If your online presence is weighted too heavily towards the needs of your business, users won’t visit it. If it is weighted too heavily towards the needs of your community, it won’t drive sales. Too much of one, too little of another – and your digital strategy fails.

On top of that, your customers now have access to an ever-growing array of online platforms where they can and will discuss your company’s people, products and services. Every responsible marketing and public relations manager needs to ensure their brand is being protected and promoted across these new social spaces. With current surveys indicating that 75% of Australian adults are now using social networking sites each month, pretending they don’t exist has the potential of hurting your brand.

At Newlight we work with clients to ensure they have a comprehensive digital strategy that leverages the latest platforms, tools and technologies to grow a vibrant online community of customers, while never forgetting that the ultimate goal is generating higher revenues and sustainable profits for shareholders.

Our approach to developing your digital strategy includes:

  • a performance analysis of your current website, looking for ways to improve conversion rates
  • a comprehensive view on how to improve the site’s ability to attract the right kind of traffic, including SEO (Search Engine Optimisation), SEM (Search Engine Marketing)
  • an analysis of the current user experience, including usability, information architecture, web analytics, and customer feedback from support, surveys and communities
  • a strategy for monitoring your brand across the major social networking and social media sites (eg Facebook, MySpace, Twitter, blogs, podcasts, etc)
  • a strategy for proactive engagement with customers across the major social networking and social media sites
  • a strategy for leveraging the new set of connected devices that are quickly emerging (eg iPhone, Android, Blackberry).

Contact us today to set up a chat about how we can help you develop a comprehensive digital strategy for your business.