Posts Tagged ‘news’
Ralph Lauren FAIL
So, instead of responding to their legal threat by suppressing our criticism of their marketing images, we’re gonna mock them. Hence this post.
Listen up – this whole “we’re going to sue you for criticizing us” tactic doesn’t work any more. It didn’t work for Aussie software company 2Clix and it won’t work for Ralph. What it *will* do is show them up to be thin-skinned and turn a bunch of people against them. Oh and it will toxify their Googlerank (it’s already starting). Just like it did to 2Clix. Of course, it probably won’t send Ralph into liquidation, like it did to 2Clix, but it won’t do them any good, either.
Your Googlerank is one of your crown jewels. How people perceive your business when they Google it should be at the forefront of every marketing manager’s and Chief Executive’s mind. Don’t mess with it.
How old is your site?
We know there are some of you out there that wouldn’t like to admit it, but if your website is more than 4 years old and not been updated since, then it’s way past its’ sell by date.
Put yourself in your customers’ shoes – when you’re looking for a service or product, what is the first thing you do? yes – go onto the internet and check out the website. so if your website is the first point of call to most of your customers, then shouldn’t this be the most interesting and compelling sales and marketing device you have?
Even if you had your website re-designed or the content updated last year, does that really effectively inform your customers about what your business is doing now? what would your customers think when they view ‘latest news’ and the most recent item is dated 6 months ago – would they take your business seriously? when you buy a magazine or newspaper it was published the day or week before – that’s what makes it a compelling read.
