Ralph Lauren FAIL

So, instead of responding to their legal threat by suppressing our criticism of their marketing images, we’re gonna mock them. Hence this post.

Listen up – this whole “we’re going to sue you for criticizing us” tactic doesn’t work any more. It didn’t work for Aussie software company 2Clix and it won’t work for Ralph. What it *will* do is show them up to be thin-skinned and turn a bunch of people against them. Oh and it will toxify their Googlerank (it’s already starting). Just like it did to 2Clix. Of course, it probably won’t send Ralph into liquidation, like it did to 2Clix, but it won’t do them any good, either.

Your Googlerank is one of your crown jewels. How people perceive your business when they Google it should be at the forefront of every marketing manager’s and Chief Executive’s mind. Don’t mess with it.