Negative Feedback Is Good For Business

It’s not the most detailed or scientific study I’ve ever seen, but this article on CNNMoney points out that, at least from this one example, getting negative feedback via your social media activities can be good for business. I’ve had personal experiences where companies I’ve had sub-par dealings with have noticed my negative review on Twitter, then contacted me, offered to make good, and in doing so have turned me into an advocate. We all know that life is perfect and it doesn’t matter which company you are, things are going to go wrong sometimes. What matters is how you handle those situations. If you care enough to turn a negative customer experience into a positive one, then you tell everyone watching that you are the kind of company that they can trust to make things right. So the lesson is – don’t be afraid to give your customers the opportunity to tell you what they really think as long as you’re ready to genuinely make them happy.