A bird's eye view.
The latest gimmick seems to be AR - Augmented Reality - which Wikipedia defines as "a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality."
Take a look at this example from Zugara:...
I don't care what anyone says, producing work for your own company is the hardest!
Our new site has been in the making for the past few months (and that depends on who you ask). We think we've got this one ...
Today Cameron showed me this cool site containing augmented reality. Sydney band Lost Valentinos has decided to use the technology in its latest film clip, and is asking for help from the public. Their site was produced by Gold Coast ...
So, instead of responding to their legal threat by suppressing our criticism of their marketing images, we're gonna mock them. Hence this post.
Listen up - this whole "we're going to sue you for criticizing us" tactic doesn't work any ...
[youtube]http://www.youtube.com/watch?v=XQcVllWpwGs[/youtube]
If nothing else, this proves that not every video Microsoft produces has to suck.
[youtube]http://www.youtube.com/watch?v=DkOHsjZKBB0[/youtube]
It’s not the most detailed or scientific study I’ve ever seen, but this article on CNNMoney points out that, at least from this one example, getting negative feedback via your social media activities can be good for business. I’ve ...
As a follow up to my post last week about using video testimonials, I discovered this July 2008 report on the Marketing Experiments site that claims an increase in conversion rate of +200% from using video testimonials at ...
Today I’ve been doing some research on video testimonials. Do they work? And if so - why aren’t more websites using them as part of their marketing strategy?
The Research
I remember meeting an academic at some networking breakfast somewhere in the ...
Comscore recently released the results of their study on social networking usage in Australia, which found that more than 70 percent of Internet users in Australia visited a social networking site in June, up 29 percent from the previous ...
